Saturday 13 December 2014

10 Things Your Competitors Can Teach You About SEO


Your competitors are the obstacles you have to compete with, to be successful. When you research, you can learn a lot about what competitors are doing correct and the flaws they missed. Let’s have a look at the 10 things your competitors can teach you about optimization.




1. Page titles and META tags: Your competitor's strategy in describing their web page, video, photos, podcast and documents. It should be easy to spot optimization tricks. Common words or phrases used are keywords, and if they used such keywords, you should too.

2.META descriptions: Meta descriptions affect your page ranking in the search engines.  If your competitors are using brief, yet detailed descriptions to describe their pages or services you should use the same strategy too.

3.Missing Link: Free online link checkers can determine if broken links exist on your site. Analyze those broken links and make sure you don’t have any broken links on your site.

4. Quality Content: Quality, original content is KING in SEO. A winning content strategy is extremely important to online success. Search engine always indexs new and unique content, which means there is a lot of SEO value for contents to optimize your website. Look for websites that offer site rankings at different times (past and present). After all, the more often you add new, relevant, keyword rich and unique content the more visible you will be.

5. URL: URL structure is also an important aspect in optimizing website. Either you use more.example.com or example.com/thing-your-to-competitors-can-teach, these are seo friendly urls. So learn and make use the url of your competitors they are using to get more traffic.

6. Backlinks in Motion: Many competitors have links on other sites that gives them some advantages. There are many tools that determine the amount of backlinks. Check the high-ranking SEO competitors and determine if their backlinks made a difference.

7. Check your local listings: Classifieds, Yahoo! Local and Google + local are examples of social media that use local SEO. Learn from your rivals who are using local SEO to rank high in search engines.

8. The social network: One that can make excellent effect for the brand on the internet. Companies go social in their marketing methods as a result in the growth of internet marketing.  Learn how they use social media to their advantage.  Select the best ones to grow your business.

9. Blogs: Standard blog optimization, even hope to get an impressive traffic from search engines.  If they are top ranking, chances are they do! Company blogs are not created equal.  Each blog has a topic that is trending more than others are.  Focus on the topics with feedback and apply those topics to your blog.

10. SEO Campaign: Search is the most fundamental element of campaign management. What advertising methods are your competitors using?  What websites are they using?  Go ahead and do a similar campaign strategy.

Ranking at the top or being on the first page of search engine result is everyone’s goal.  Our competitors have done this, and we can learn more about their methods to get on the first page ourselves.



Tuesday 30 September 2014

How to Add Social Media Icons to your Gmail Signature

      With over 60 percent of adults using social networking sites, adding social media buttons to your Gmail account allows you to provide email recipients with a direct link to your profiles. Social media buttons are small graphics that utilize a social networks icon. This essentially makes every email you send with the signature an advertisement for you.

     We have had so many good questions and posts on our blog about adding social media icons to your Outlook Signature, that we figured we’d create a similar instruction set for Gmail. To add the Facebook, Twitter , Linkedin, and Blogger Icons to your Gmail Signature, follow these instructions:

1. Login to Gmail account.

2. in the upper right hand corner, click on the Options button, then select Mail Settings

3. On the General Settings tab, scroll down to the signature settings.

4. Type in your name, address and other contact information.

5. To add the Facebook Icon, click on the image button (looks like this Insert Facebook Icon in Google Signature Then copy and paste this image link into the Image URL Field:  http://acetrum.com/images/facebook_small.jpg  then click ok.

6. Repeat this step

7. Now that you have the images inserted, you need to hyperlink them. To do this, first click on the image you want to link to highlight it, then click on the hyperlink button (looks like this: create a hyperlink in Gmail Signature

8. After you click on the link, a dialog box will open. Copy and paste your Facebook or Twitter link into the Web Address field, then click ok.

9. Do this for all images in your signature.

     Be sure to scroll all the way down to the bottom of the screen and save your changes. Then send yourself a test message (or send me one services@acetrum.com) and we can verify that the links go to the right place!

Tuesday 26 August 2014

Make HTML Website - Basic HTML



Make HTML Website - Basic HTML
how do I make a website? There are several stages and steps we need to take to create a good website. As with the CMS and instant instant blogs that we live register it in the blog service providers like Blogspot, Wordpress, etc.. Or CMS like Joomla, Mambo, etc. that just install it like. Here we learn the manual web (creating websites manually) although it is still simple and static. To create a website first of all we have to learn the HTML language is a "programming language" that allows us to create web pages that can be displayed in a browser (Chrome, Firefox, Internet Explorer, Netscape, Opera, etc).

start from the first step is to learn the HTML language.

_ WEBSITE
Today, almost all Web documents created with HTML (Hypertext Mark-up Language). Although you could just create a web page (web page) without the slightest understanding of HTML, Highly recommended even almost required, to understand the language of HTML. For the first step for those who aspire to have their own website is to learn HTML.

HTML (Hypertext Markup Language) is a programming language used to write the document format that can be used in the Web. With HTML, ASCII text (* txt files) can be polished (at-mark-up) with specific codes called tags to be an HTML document (file * .htm or * html). Therefore, to create an HTML document, you can use all the usual text editor program, ranging from Notepad to Dreamweaver. For simplicity, we use the Dreamweaver program.

- HTML stands for Hyper Text markup Language

- An HTML file is a text file that contains the markup tags

- The markup tags tell the browser how to display a page

- HTML file must have the extension htm or html

- HTML file can be created using a plain text editor you use.

HTML CODE RECOGNITION
Basic >> New >> Page >> HTML, then set the mode to Code
dreamweaver tutorial
Here you will find a tag - the tag of this kind:

<HTML>

</ HTML>
explanation:
Each line above is called a tag. Tag is the code that is used to re-mark-up (polish) ASCII text into HTML files. Each tag enclosed with pointy brackets.
There is an opening tag <HTML> and there is the closing tag </ HTML> are marked with a slash (forward slash) before the start of his writing.
Tag above gives that will be written between the tags is the content of an HTML document. You should know that the html tags can be written in capital letters or small letters. That is, writing <HTML> or <html> or <html> the same result. However, it should always be remembered that writing incorrect tag though only one character will affect your HTML document, could even result in your HTML document can not be displayed in the browser.

Now we will move on to the next tag.

<HTML>

<BODY>

</ BODY>

</ HTML>
The contents of the actual HTML document is written between the <BODY>. Try writing:

<HTML>

<BODY>

This paper will appear in the browser

</ BODY>

</ HTML>
Now save the file by clicking the File menu and then Save. Well, look at your work first by pressing the F12 there will appear the words "This paper will appear in the browser."  no HTML tags. Now you may begin to understand the workings of HTML and markup tags, that's how it works, so that appears in broser just writing alone, while the tag is only an order for the browser to display our command.

Is the BODY tag function is simply a marker of the body or contents of web documents? No, in this BODY tag we can insert a variety of attributes that will affect the format or display a web page as a whole. On this occasion we take the example of how to change the background color and text color of a web page by adding attributes to the BODY tag.

<HTML>

<BODY BGCOLOR = "yellow" TEXT = "red">

This paper will appear in the browser.

</ BODY>

</ HTML>
Keep back this file (click File and then Save). To see how the results press F12 or click the Refresh button on the browser or can be by pressing the F5 key on the keyboard. Thus, the browser will recall that the file is now changing. It will behold the results:
dreamweaver tutorial
Keep in mind that determination could be the color of the HTML color name (in English) and can also be color-coded. The color code is written in hex ​​format like #rrggbb example.

Ok after mastering tag above then we proceed to the inspection HEAD and TITLE tags. Here we see that we have the <HEAD> and the <TITLE>. HEAD tag is used to enclose a variety of functions and information that are pleasing to the relevant web pages. In this exercise, we include the TITLE tags between the HEAD tags. As the name implies, this TITLE tag is used to enclose the phrase that became the title of the web page. Now let us write the title of this web page:

<HTML>

<HEAD>

<TITLE> WEBSITE my artificial </ TITLE>

</ HEAD>

<BODY BGCOLOR = "yellow" TEXT = "red">

This paper will appear in the browser.

</ BODY>

</ HTML>
Save this file again by clicking on File and then Save. Now we will see how the changes in the browser. Do it again Refresh as above. Then you will see in the top line (called the Title Bar) of the browser will display the title or titles of your web pages .
more or less like this preview, here I use the Firefox browser:
finished the first exercise Learn to Make a Website - HTML.